E-Business 21/22 Modelo B

A direct effect of the pay-per-use financial model of cloud services is:

• Companies pay less for their servers

• Variable cost decreases and fixed cost increases

• Companies can scale their applications

• The associated CAPEX becomes OPEX

Which of the following Amazon services is focused on the development of chatbots?:

• Amazon Lex

• Amazon Augmented Chatbot

• Amazon Home Services

• Amazon Connect

From a business perspective, a marketplace is:

• A system with double-sided network effects, demand-side type

• A system with double-sided network effects, supply-side type

• A system with double-sided network effects, demand-side or supply-side type

• A platform

What are Organic Search results?

• Paid listing

• Free listings that search engines consider relevant

• Google Shopping results

• Google Trends results

On comparing Aliexpress vs Amazon we bear in mind that:

• Aliexpress is not focused on a B2B model

• Aliexpress is just a pure marketplace

• Aliexpress does not have a model like Amazon Business

• All are correct

What is keyword research?

• It's when you guess what people are searching for

• It's when you write special words into your html code

• When you use tools to analyze the keywords users search for

• None of the above.

To track website behavior data with Google Analytics, which steps will you need to complete?

• Create a Google Analytics account

• Exclude your company's Internet Traffic (IP) from the analytics

• Add the Analytics tracking code to each page of your site

• All of the above

Which of the following is an audience interaction?

• Ecommerce transaction (check out)

• Pageview (time on page)

• Business lead (filled form)

• All of these answers are correct

From the manufacturer point of view, cross-docking allows the online seller to:

• Consolidate multiple orders in different warehouses to reduce the shipping cost

• Outsourcing the picking process or orders coming from different retailer

• Reducing the shipment cost by consolidating multiple items in one single order

• All of the above

What does SEO stand for?

• Search Engine Orders

• Special Engaged Optimisers

• Search Engine Optimization

• Search Engine Organisation