Create Semester Exam

What is the difference between a marketing strategy and marketing tactics?

• Marketing strategy is only about social media.
• A marketing strategy is a single advertisement campaign.
• A marketing strategy is the overarching plan, while marketing tactics are the specific actions taken to execute that plan.
• Marketing tactics are the long-term goals of a business.

Define Manufacturer

• A manufacturer is a person or company that produces goods for sale.
• A manufacturer only sells products online.
• A manufacturer is someone who provides services.
• A manufacturer is a type of retailer.

How do you determine the target audience for a new product?

• Identify potential customer demographics through market research and competitor analysis.
• Ask friends and family for their opinions.
• Focus solely on social media trends.
• Choose a random age group without research.

What does AMA stand for.

• American Marketing Association
• Association of Marketing Analysts
• American Management Association
• American Medical Association

What is the purpose of a resume

• To provide a detailed biography of the candidate
• To list a candidate's hobbies and interests
• The purpose of a resume is to showcase a candidate's qualifications to secure a job interview.
• To serve as a personal marketing brochure

What are intermediaries

• Intermediaries are companies that produce goods directly.
• Intermediaries are government agencies that regulate markets.
• Intermediaries are entities that facilitate transactions between two parties.
• Intermediaries are the final consumers of products.

How has social media marketing evolved over the past five years?

• Increased focus on print advertising
• Decline in user engagement on social platforms
• Shift towards traditional marketing strategies
• Social media marketing has evolved to focus more on video content, influencer partnerships, AI personalization, and data analytics.

Should you list references in your resume

• No, you should not list references in your resume.
• Include references at the end of your resume.
• Only list references if requested by the employer.
• Yes, always list references in your resume.

What is selling

• Selling is the act of providing goods or services in exchange for payment.
• Selling is the act of producing goods without any exchange.
• Selling involves giving away products for free.
• Selling is the process of buying goods at a discount.

What is a mark-up

• A mark-up is the amount added to the cost price of goods.
• A mark-up is a discount applied to the selling price.
• A mark-up is the total cost of producing goods.
• A mark-up is the profit made after selling goods.