ETE3 Business Validation

Alexander Osterwalder's Business Canvas Model covers ______ key elements.

• 7

• 9

• 11

• 12

Answer explanation

The nine building blocks of the business model design template known as Business Model Canvas was initilly proposed by Alexander Osterwalder in 2005, based on his PhD work.

The 4 Ps in a marketing mix are: Product, Price, Promotion and ________

• People

• Process

• Place

• Position

Product validation can be done in a number of ways except _______

• e-surveys

• group interviews

• individual interviews

• google search

A company can make money in different ways but not through

• online sales

• retail sales

• franchises

• grants

To give a very short description of your startup with conviction and enthusiasm is called _____

• Survey Monkey

• Elevator pitch

• Shark Tank

• Survata

This is a _______

• E survey template

• Simulated Company Model

• Business Plan

• Business Model Canvas

A company selects 30 customers to test their response to a new product. They place their new product with competitors' products and invite the customers to select what they like. This is called ______

• simulated test marketing

• sales wave research

• controlled test marketing

• product identification test

An example of a logistical expense is _____

• Advertisement expense

• Office staff salary

• Rent paid for warehouse

• Water & electricity expense

Close ended questions include all of the following except ______

• rating scale (eg 1 to 5 stars given to a mpvie)

• Likert scale (eg 5 point scale to show whether you approve or disapprove a product)

• dichotomous questions (ef Yes/No or True/False)

• social media reviews

Who among ther following is a key partner in the Business Model Canvas?

• Suppliers

• Bloggers

• Franchisees

• All of the above