Global Marketing Ch2

Global Marketing Ch2

University

20 Qs

quiz-placeholder

Similar activities

AGR453 - CHAPTER 1

AGR453 - CHAPTER 1

University

20 Qs

MARKETING -QUIZ I

MARKETING -QUIZ I

University

20 Qs

Digital Mkt Quiz -1

Digital Mkt Quiz -1

12th Grade - University

18 Qs

E-Commerce-Quiz I

E-Commerce-Quiz I

University

20 Qs

National 5 Bus Mgt Marketing - MM Product

National 5 Bus Mgt Marketing - MM Product

KG - University

20 Qs

Marketing Communications and Branding

Marketing Communications and Branding

University

20 Qs

Vehicle

Vehicle

7th Grade - Professional Development

20 Qs

Marketing

Marketing

9th Grade - University

15 Qs

Global Marketing Ch2

Global Marketing Ch2

Assessment

Quiz

Other

University

Hard

Created by

Nicole Cazzol

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the main role of marketing in international expansion?
To translate brochures
To adapt strategies and create customer value
To manage factory locations
To supervise legal contracts

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which concept explains the main reason why customers would choose your product?
Standardization
Value Proposition
Logistics
Business Model

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does standardization mean in international marketing?
Changing all marketing materials for each country
Using the same strategy in all countries
Removing branding completely
Hiring only local workers

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does customization mean in global marketing?
Ignoring customer preferences
Creating one ad for the whole world
Adapting marketing efforts to local needs
Centralizing all operations

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT part of the 5 C's framework?
Customers
Company
Capital
Context

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does STP stand for in marketing?
Standard, Type, Promotion
Segmentation, Targeting, Positioning
Structure, Trade, Performance
Sales, Trends, Pricing

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is part of the 4 P’s of marketing?
Packaging
Payment
Product
Planning

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?