Global Marketing Ch2

Global Marketing Ch2

University

20 Qs

quiz-placeholder

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Global Marketing Ch2

Global Marketing Ch2

Assessment

Quiz

Other

University

Hard

Created by

Nicole Cazzol

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the main role of marketing in international expansion?
To translate brochures
To adapt strategies and create customer value
To manage factory locations
To supervise legal contracts

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which concept explains the main reason why customers would choose your product?
Standardization
Value Proposition
Logistics
Business Model

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does standardization mean in international marketing?
Changing all marketing materials for each country
Using the same strategy in all countries
Removing branding completely
Hiring only local workers

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does customization mean in global marketing?
Ignoring customer preferences
Creating one ad for the whole world
Adapting marketing efforts to local needs
Centralizing all operations

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT part of the 5 C's framework?
Customers
Company
Capital
Context

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does STP stand for in marketing?
Standard, Type, Promotion
Segmentation, Targeting, Positioning
Structure, Trade, Performance
Sales, Trends, Pricing

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is part of the 4 P’s of marketing?
Packaging
Payment
Product
Planning

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