Global Marketing Ch2

What is the main role of marketing in international expansion?

• To translate brochures
• To adapt strategies and create customer value
• To manage factory locations
• To supervise legal contracts

Which concept explains the main reason why customers would choose your product?

• Standardization
• Value Proposition
• Logistics
• Business Model

What does standardization mean in international marketing?

• Changing all marketing materials for each country
• Using the same strategy in all countries
• Removing branding completely
• Hiring only local workers

What does customization mean in global marketing?

• Ignoring customer preferences
• Creating one ad for the whole world
• Adapting marketing efforts to local needs
• Centralizing all operations

Which of the following is NOT part of the 5 C's framework?

• Customers
• Company
• Capital
• Context

What does STP stand for in marketing?

• Standard, Type, Promotion
• Segmentation, Targeting, Positioning
• Structure, Trade, Performance
• Sales, Trends, Pricing

Which of the following is part of the 4 P’s of marketing?

• Packaging
• Payment
• Product
• Planning

What is the purpose of analyzing the 5 C’s in a foreign market?

• To hire more employees
• To evaluate marketing textbooks
• To assess local market conditions
• To reduce costs only

Which concept refers to how your brand is perceived compared to competitors?

• Targeting
• Positioning
• Collaboration
• Business Model

In the brand positioning statement, what does 'benefit claim' represent?

• A warranty
• A price discount
• What the customer gains
• The packaging size