TUTORIAL - CHAPTER 2

The study of consumer behaviour relates to the consumer characteristics and the process involved when individuals or group select, purchase, and use goods and services to satisfy their wants and needs.

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Push travel motivations are the internal factors that push tourists to take a vacation.

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The destination characteristics, such as a white sandy beach, affordable price, and friendly local people are, examples of push travel motivations.

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Market segmentation involves marketing efforts by segmenting potential customers into groups with fairly similar wants and needs.

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Grouping potential tourism customers based on their location is the oldest and simplest basis for geographic market segmentation.

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Demographic segmentation relies on standard psychological personality measurement that compels a person to react consistently to his/her environment.

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The second level of Maslow's Hierarchy of Needs presents the needs for protection, safety, and comfort as safety needs.

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Tourist classification along a continuum with allocentric anchoring one end, and psychocentric anchoring the other, is known as travel career patterns.

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The acronym of SMERF sands for Stands for social, military, education, religious, and family.

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Special-interest travellers travel in small groups with very specific itineraries.

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