Market Segmentation Quiz
Authored by Penny Adrienne
Business
12th Grade
Used 2+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of market segmentation?
Geographic
Demographic
Psychographic
Technological
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does demographic segmentation focus on?
Purchasing habits
Age, gender, and income
Values and interests
Geographic location
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segmentation type involves dividing the market based on lifestyle and personality traits?
Geographic
Demographic
Psychographic
Behavioral
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of behavioral segmentation?
Dividing by age and gender
Grouping by purchasing habits
Segmenting by climate
Dividing by political affiliation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which criterion is essential for effective segmentation?
Measurable
Expensive
Complex
Unreachable
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does geographic segmentation focus on?
Values and goals
Location such as country or city
Income and education
Brand loyalty
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segmentation type might a company use to target eco-conscious consumers?
Geographic
Demographic
Psychographic
Behavioral
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