
GLOBAL INFORMATION SYSTEM AND MARKET RESEARCH

Quiz
•
Business
•
University
•
Medium
Freddy Simbolon
Used 2+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
What is a key reason Nestlé Middle East invests heavily in market research?
To reduce advertising expenses.
To simplify their product portfolio.
To understand diverse consumer preferences and cultural nuances in the region.
To solely focus on cost reduction.
2.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
Nestlé's market research in the Middle East likely focuses on:
Standardized global product offerings.
Ignoring regional dietary preferences.
Only focusing on high end luxury product sales.
Localized flavors, packaging, and marketing campaigns.
3.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
Investing in market research in the middle east helps nestle to do what?
disregard local regulations.
ignore competitor actions.
increase product prices without reason.
mitigate risks associated with cultural and market differences.
4.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
How does information technology (IT) contribute to global decision-making?
By limiting data access to local offices.
By slowing down decision-making processes.
By enabling real-time communication and data sharing across borders.
By increasing operational costs.
5.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
Big data analysis helps predict market trends by:
Relying on guesswork.
Ignoring customer behavior.
Identifying patterns in large datasets.
Only focusing on past sales.
6.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
The integration of IT, MIS, and big data enhances:
Slower decision-making.
Faster responsiveness to market changes.
Decreased communication.
Less accurate forecasting.
7.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
What is the main role of information technology in decision-making?
To analyze consumer behavior
To provide infrastructure for data management
To conduct interviews
To design marketing campaigns
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