Consumer Behavior Quiz

The term consumer research refers to

• the process and tools used to study seller behavior

• the process and tools used to study buyer behavior

• the process and tools used to study consumer behavior

• the process and tools used to study market behavior

Marketing mix (four Ps) consists of four elements:

• Product, Price, Preference and Promotion

• Product, Pay, Place and Promotion

• Product, Purity, Place and Promotion

• Product, Price, Place and Promotion

The societal marketing concept requires marketers to fulfill the needs of the target audience in ways

• that improve, preserve, and enhance society's well-being while simultaneously meeting their business objectives.

• that improve, preserve, and enhance customer's well-being while simultaneously meeting their business objectives.

• that improve, preserve, and enhance company's well-being while simultaneously meeting their business objectives.

• that improve, preserve, and enhance owner's well-being while simultaneously meeting their business objectives.

Cross-screen marketing consists of tracking and targeting

• companies across their computers, mobile phones, and tablets

• advertisers across their computers, mobile phones, and tablets

• users across their computers, mobile phones, and tablets

• promoters across their computers, mobile phones, and tablets

Customer value is the ratio between customers'

• benefits and the resources they use to obtain those benefits.

• common benefits and the resources they use to obtain those benefits.

• perceived benefits and the resources they use to obtain those benefits.

• wanted benefits and the resources they use to obtain those benefits.

Long-term customers who are thoroughly familiar with the company's products are an important asset when new products and services are developed and tested.

• Customer Tension

• Customer Satisfaction

• Customer Retention

• Customer Preparation

Two interrelated forms of customer engagement with marketers:

• Creative bonds and Transactional bonds

• Emotional bonds and Transactional bonds

• Emotional bonds and Trust bonds

• Affiliation bonds and Transactional bonds

The Defectors

• feel neutral or merely satisfied with the company and are likely to switch to another company that offers them a lower price

• are customers who have had negative experiences with the company and spread negative word-of-mouth. Companies must take measures to get rid of terrorists.

• are unhappy customers who stay with the company because of a monopolistic environment or low prices; they are difficult and costly to deal with because of their frequent complaints. Companies should fire hostages, possibly by denying their frequent complaints.

• are very satisfied customers who have no real loyalty to the company and may defect because of a lower price elsewhere or on impulse, defying the satisfaction-loyalty rationale. Companies should study these customers and find ways to strengthen the bond between satisfaction and loyalty.

Consumer behavior stems from four disciplines

• Psychology, Sociology, Anthropology, Communication

• Psychology, Biology, Anthropology, Communication

• Psychology, Chemistry, Anthropology, Communication

• Psychology, Mathematics, Anthropology, Communication

Production concept, maintains

• the essence of marketing consists of satisfying consumers' needs, creating value, and retaining customers.

• must produce only those goods that they have already determined that consumers would buy

• None of the above

• All of the above