The marketing mix refers to:
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[EBS] The Marketing Mix [ Product ]

Quiz
•
Business
•
3rd Grade
•
Medium
Wenxin Cheong
Used 2+ times
FREE Resource
32 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The combination of product, price, place, and promotion strategies used by a business
A type of market research
A method of financial accounting
A customer relationship management tool
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Branding is defined as:
The process of creating a unique name, image, and identity for a product in the consumer's mind.
The act of selling products online.
A method of reducing production costs.
A way to increase the number of employees in a company.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Explain Branding Importance: Recognize why brands matter to both businesses and consumers.
Brands help businesses differentiate from competitors and build customer loyalty.
Brands are only important for advertising purposes.
Brands have no impact on consumer choices.
Brands are only relevant for large companies.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the 4Ps Marketing Mix, ________ refers to how to persuade customers to buy.
Promotion
Product
Price
Place
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the 4Ps Marketing Mix, ________ refers to where customers can purchase.
Place
Product
Price
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the 4Ps Marketing Mix, ________ refers to how much customers will pay.
Price
Product
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the 4Ps Marketing Mix, ________ refers to what satisfies customer needs.
Product
Price
Promotion
Place
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