ItB Ch. 12 Review

Explain the importance of a business storefront as an element of visual merchandising.

• It reflects the image of the business and is often the first impression

• It is a place to display products and attract customers

• It provides information about the business location

• It serves as a storage area for business inventory

What is participatory marketing?

• A strategy that uses multiple elements to communicate and interact with customers.

• A method of selling products directly to consumers.

• A form of advertising through social media only.

• A technique for reducing marketing costs.

What does product promotion focus on?

• Promoting the company rather than its products.

• Promoting specific goods or services

• Reducing production costs.

• Enhancing customer service.

What is the communication process?

• A series of actions on the part of the sender and the receiver of a message and the path the message follows.

• A method of advertising through television.

• A strategy for making the marketing process more efficient and cost-effective.

• A technique for increasing product sales.

What is advertising?

• Nonpersonal communication paid for by an identified sponsor.

• A method of selling products directly to consumers.

• A form of marketing through social media only.

• A technique for reducing marketing costs.

What is visual merchandising?

• Process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases.

• A method of advertising through television.

• A strategy for reducing marketing costs.

• A technique for increasing product sales.

What is a press release?

• A type of digital marketing that summarizes info for people who are pressed for time

• Useful company information written by the a PR contact

• A promotional video that summarizes a larger article

• A customer feedback form

Which of the following is an example of a USP often included in advertising?

• Store location

• Employee benefits

• Supplier contracts

• Manufacturing process

What is the purpose of a promotional mix?

• To reduce advertising costs

• To attract customer attention, interest, desire, and action

• To eliminate competition

• To focus on a single marketing channel

What is the focus of participatory marketing?

• To use a single communication channel

• To use multiple elements to communicate and interact with customers

• To ignore customer feedback

• To focus solely on print media