MARKETING MIX

Air freight is most likely to be used for importing which of the following products?

• steel pipes
• cars
• wood pulp
• fresh flowers

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

Which element of the marketing mix refers to the goods or services a company offers to its customers?

• Product

• Promotion

• Price

• Place

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

Demand-based pricing is determined 

• by using the wholesale cost of an item as the basis for the priced charged
• by what competitors are charging for the same good
• by how much the consumer is willing to pay for a product or service

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy