Distribution Channel Quiz

What is the role of a producer/manufacturer in a distribution channel?

• Provides raw materials to manufacturers

• Purchases products in bulk from manufacturers

• Creates or manufactures the product

• Sells directly to end consumers

Which of the following is an example of a supplier in a distribution channel?

• Apple creating iPhones

• Companies providing glass screens for smartphones

• Target selling products to consumers

• A broker connecting buyers and sellers

What is the primary function of a distributor in a distribution channel?

• Sells directly to end consumers

• Provides raw materials to manufacturers

• Purchases products in bulk from manufacturers

• Connects buyers and sellers

Who typically buys large quantities from distributors and sells to retailers in smaller quantities?

• Producer/Manufacturer

• Supplier

• Wholesaler

• End Consumer

What is the role of a broker/agent in a distribution channel?

• Manufactures products

• Buys large quantities from distributors

• Connects buyers and sellers

• Sells directly to end consumers

What is a characteristic of direct distribution?

• Producer sells directly to consumer

• Uses one or more intermediaries

• Products pass through multiple channels

• Limited number of dealers in specific areas

Which type of distribution uses one or more intermediaries?

• Direct Distribution

• Indirect Distribution

• Exclusive Distribution

• E-Commerce

What is an example of hybrid distribution?

• Nike selling through both their stores and other retailers

• Dell selling computers through their website

• A clothing brand selling through department stores

• Soft drinks available in many outlets

Which distribution strategy is used for convenience goods?

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

• Direct Distribution

What is a feature of exclusive distribution?

• Limited number of dealers in specific areas

• Products available in as many outlets as possible

• Combines direct and indirect methods

• Online selling platforms