Which of the following is not one of the 4 Ps in the Marketing Mix?
Customer Relationships and Marketing

Quiz
•
Life Skills, Business
•
10th - 12th Grade
•
Medium
Jessica Tereth
Used 193+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion
Product
Place
Packaging
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not one of the stages in the Consumer Buying Cycle?
Awareness
Activate
Consideration
Purchase
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The types of activities a company uses to establish connections with specific customer segments is called:
The Marketing Mix
The Buying Cycle
Customer Relationships
Financial Modeling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The price you pay to obtain a new customer is called :
Cost of Goods Sold
Customer Acquisition Cost
Customer Awareness Cost
Revenue
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is more expensive?
To obtain a new customer
To retain an existing customer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Cross-sell, Up-sell, Next-sell, and customer referrals are all examples of tactics used in which phase of the Marketing funnel?
GET
KEEP
GROW
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Individuals or businesses that make it possible for a product to make it from the manufacturer to the end user is called:
Manufacturer
Intermediary
Wholesaler
Retailer
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