2ND MONTHLY EXAM

Competitive Marketing Intelligence is ...

• the systematic collection and analysis of publicly available information about consumers, competitors, and development in the market place.

• the systematic collection and analysis of publicly available information about consumers and competitors only.

• the systematic collection of publicly available information about consumers, competitors, and development in the business.

• the systematic collection publicly available information about consumers and development in the world of business.

Competitive marketing intelligence may include the following EXCEPT...

• observing customer behavior and reactions

• cassually chatting with customers on product effectiveness

• monitoring online feedback and conversations of customers

• None of the choices

Marketing research is ...

• the process of planning, collecting, and analyzing data relevant to a marketing decision.

• the process of searching data relevant to the topic in the market.

• the process of collecting data to evaluate the result of the marketing.

• the process of collecting and analyzing data to come up with a good result.

Objective of the research is ...

• to express the specific goals that the research wants to achieve.

• the endpoint of the process relative to the product.

• the reason of the research to come up with a good result.

• expected positive outcome of the research.

Exploratory research is ...

• to collect additional information to help understand the problem better and to suggest hypotheses

• exploring the topic relevant to your problem

• to make research on a topic to explore further and deeply everything about it.

• to dig out information based on the topic which will help improve the study.

Descriptive research ...

• is to understand the characteristics of the target market of a product.

• is to describe the information about a product

• is to make meaning out of the problem being tackled in the research

• is to make the information concrete and concise for better understaniding

Casual or Experimental research is ...

• to test the effect of a variable

• to experiment the data gathered for a study

• common research for study and in the business world.

• the most useful research to get the best result.

primary data in data collection ...

• consists of information collected specifically for the research

• is the collection of data on the product or service

• is the first part of research conduct.

• is less important than the main data.

secondary data ...

• are existing information collected for reasons other than the specific research

• composed of surveys and interviews of the respondents

• contain the most important information about the research

• none of the choices

internal data

• can be found within the company

• the inner part of the research

• can be found within the research

• data collected by an outside organization