The Marketing Plan Unit Review

Are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

• Marketing Channels

• Email marketing tools
• Social media platforms
• Traditional advertising methods

An operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

• Marketing Plan

• Promotional Guide
• Marketing Brief
• Sales Strategy

_ is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with intermediaries.

• Distribution
• Marketing
• Production
• Sales

Refers to the difference between the cost of a product or service and its selling price.

• Markup
• Loss
• Revenue
• Profit

Help businesses have a vision to reach their goals and objectives for their business.

• Focus solely on increasing profits without a plan.
• Feedback

• Set vague goals that lack measurable outcomes.
• Marketing Strategy

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

• Branding
• Advertising
• Packaging
• Labeling

A summary of the organization.

• Marketing Channels

• Target Market

• Branding

• Business Summary

Describes the industry you are selling to, an analysis of your competitors, and your buyer persona.

• Markup

• Marketing Strategy

• Budget

• Target Market

Helps you divide up the various goals of your department.

• Team collaboration strategy
• Performance evaluation system
• Budget allocation plan
• Business Initiatives

Describes how much money the business has allotted the marketing team to pursue the initiatives and goals of the marketing plan.

• Marketing strategy
• Sales forecast
• Advertising plan
• Marketing budget