Ch4: Adapting Marketing To The New Economy, Quiz

There are six elements of effective sites.

• Yes

• No

Answer explanation

There are six (Seven) elements of effective sites.

Communication and community are one of the elements of effective sites.

• Yes

• No

Customer relationship marketing including:

• Increase rate of customer defection

• Reduce longevity of customer relationship

• Enhance growth potential through cross through and up selling

• Make high profit customers not profitable

You can make low profit customers more profitable or terminate them.

• Yes

• No

In mass marketing we use individualized message.

• Yes

• No

Answer explanation

In mass marketing (one-to-one marketing) we use individualized message.

One of the following is NOT using with the mass marketing:

• One-way message

• Mass promotion

• Customized production

• Customer anonymity

Answer explanation

*Mass production

In one-to-one marketing: don't go after everyone, identify prospects.

• Yes

• No

Define customers only by their needs.

• Yes

• No

Answer explanation

Define customers only by their needs and their value to the company.

Customer databases and database marketing are including:

• Customer mailing list

• Business Database

• All Of the above

• None of the above

We adapting marketing to the new economy to not avoid serious customer mistakes.

• Yes

• No

Answer explanation

We adapting marketing to the new economy to not avoid serious customer mistakes.