1️⃣ Nike’s Colin Kaepernick Campaign
Nike’s 2018 ad featuring Colin Kaepernick led to _______________ among consumers.
Attitude Formation Quiz
Quiz
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Business
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University
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Hard
manish kumar
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nike’s 2018 ad featuring Colin Kaepernick led to _______________ among consumers.
Universal praise from all consumers
A mix of strong support and strong backlash
A total boycott of Nike, causing massive losses
No change in consumer attitudes toward Nike
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Coca-Cola’s launch of "New Coke" in 1985 fail?
The new formula tasted bad
Consumers had a strong emotional attachment to the original brand
Pepsi introduced a better drink at the same time
Coca-Cola was too expensive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What caused brands like H&M and Zara to introduce eco-friendly fashion lines?
Government regulations forced them to change
Fast fashion brands wanted to make their clothes more expensive
Luxury brands forced them to change their business model
Consumers became more aware of sustainability and demanded better practices
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
McDonald's introduced salads and calorie counts in response to _______________.
Pressure from health-conscious consumers
A sudden decrease in burger sales
A government ban on fast food
Competition from high-end restaurants
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5️⃣ Attitude Change Theories in Branding
Which psychological concept explains why some Nike customers felt conflicted after its Kaepernick campaign?
Cognitive Dissonance
Confirmation Bias
Social Proof
Classical Conditioning
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Coca-Cola brought back "Coca-Cola Classic" after the failure of "New Coke," this was an example of:
Long-term brand strategy
Planned obsolescence
Supply chain optimization
Reactive Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7️⃣ Emotional vs. Rational Branding
Which of the following brands relies most on emotional branding rather than just product features?
Nike (activism campaigns)
McDonald’s (calorie transparency)
Coca-Cola (changing formulas)
H&M (sustainable fashion)
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