Attitude Formation Quiz

Attitude Formation Quiz

University

10 Qs

quiz-placeholder

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Attitude Formation Quiz

Attitude Formation Quiz

Assessment

Quiz

Business

University

Hard

Created by

manish kumar

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1️⃣ Nike’s Colin Kaepernick Campaign

Nike’s 2018 ad featuring Colin Kaepernick led to _______________ among consumers.

Universal praise from all consumers

A mix of strong support and strong backlash

A total boycott of Nike, causing massive losses

No change in consumer attitudes toward Nike

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2️⃣ Coca-Cola’s "New Coke" Failure

Why did Coca-Cola’s launch of "New Coke" in 1985 fail?

The new formula tasted bad

Consumers had a strong emotional attachment to the original brand

Pepsi introduced a better drink at the same time

Coca-Cola was too expensive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3️⃣ Fast Fashion vs. Sustainability

What caused brands like H&M and Zara to introduce eco-friendly fashion lines?

Government regulations forced them to change

Fast fashion brands wanted to make their clothes more expensive

Luxury brands forced them to change their business model

Consumers became more aware of sustainability and demanded better practices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4️⃣ McDonald’s Menu Changes

McDonald's introduced salads and calorie counts in response to _______________.

Pressure from health-conscious consumers

A sudden decrease in burger sales

A government ban on fast food

Competition from high-end restaurants

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5️⃣ Attitude Change Theories in Branding

Which psychological concept explains why some Nike customers felt conflicted after its Kaepernick campaign?

Cognitive Dissonance

Confirmation Bias

Social Proof

Classical Conditioning

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6️⃣ Consumer Reactions to Brand Changes

When Coca-Cola brought back "Coca-Cola Classic" after the failure of "New Coke," this was an example of:

Long-term brand strategy

Planned obsolescence

Supply chain optimization

Reactive Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7️⃣ Emotional vs. Rational Branding

Which of the following brands relies most on emotional branding rather than just product features?

Nike (activism campaigns)

McDonald’s (calorie transparency)

Coca-Cola (changing formulas)

H&M (sustainable fashion)

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