Product levels

In a business trip, you look for a hotel where you can rest nearby the train station. Rest and location belong to...

• Core Benefit

• Generic product

• Expected product

• Augmented product

• Potential product

You are staying in 4*** hotel. "Free wifi" and a "clean room" are...

• Core Benefit

• Generic product

• Expected product

• Augmented product

• Potential product

The 4*** hotel belongs to NH chain. "NH hotels" is...

• Core Benefit

• Generic product

• Expected product

• Augmented product

• Potential product

The hotel's buffet offers breakfasts with "recently made omelets" and "freshly made bread"

• Core Benefit

• Generic product

• Expected product

• Augmented product

• Potential product

The hotel plans to develop a "Virtual Reality experience" for potential guests

• Core Benefit

• Generic product

• Expected product

• Augmented product

• Potential product

The "core benefit" of a car is...

• Safety

• Speed

• Transport

• Make out

Which feature does NOT belong to the GENERIC PRODUCT level?

• Brand

• Packaging

• Design features

• Warranty

In the purchase of a Zara coat, which feature SHOULD NOT you expect?

• Warmth

• Highest quality

• Trendy

• Cheap

When purchasing a new fridge, which feature belongs to the AUGMENTED PRODUCT?

• 5-year warranty

• White or Steel style

• BOSCH

• Frost-free freezer

What is the Potential Product of Amazon?

• Aerospace

• Same-day delivery

• Bank

• Fund your purchases