Chapter 7 - Electronic and Mobile Commerce

Chapter 7 - Electronic and Mobile Commerce

University

10 Qs

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Chapter 7 - Electronic and Mobile Commerce

Chapter 7 - Electronic and Mobile Commerce

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Afiqah Azahari

Used 40+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The first company to engage in m-commerce was:

Pepsi

FashionValet

Coca-cola

Apple

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What do you call a commercial transaction between a business and a business that is transacted online?

B2B commerce

B2C e-commerce

B2B Digital Transaction

No right answer

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

_____ is a form of e-commerce in which the length of the sales process varies from a few hours to a few days, and there are one or two people involved in the decision-making process.

Business-to-business (B2B) e-commerce

Consumer-to-consumer (C2C) e-commerce

Business-to-Consumer (B2C) e-commerce

Consumer-to-Business (C2B) e-commerce

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

Payment Card Industry (PCI) Policy and Standard

Exception Payment Standard

Bank Negara Policy and Standard

No right answer

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The domain pricing model used in a blind advertising network is _____.

Cost per thousand (CPM)

Cost per click (CPC)

Cost per action (CPA)

Click through rate (CTR)

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics

Market segmentation

Market manufacture

Market suppliers

Market independence

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

It is safe to assume that personal information will be secure with businesses, because security breaches of information systems are not common.

True

False

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