Chapter 7 - Electronic and Mobile Commerce

The first company to engage in m-commerce was:

• Pepsi

• FashionValet

• Coca-cola

• Apple

What do you call a commercial transaction between a business and a business that is transacted online?

• B2B commerce

• B2C e-commerce

• B2B Digital Transaction

• No right answer

_____ is a form of e-commerce in which the length of the sales process varies from a few hours to a few days, and there are one or two people involved in the decision-making process.

• Business-to-business (B2B) e-commerce

• Consumer-to-consumer (C2C) e-commerce

• Business-to-Consumer (B2C) e-commerce

• Consumer-to-Business (C2B) e-commerce

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

• Payment Card Industry (PCI) Policy and Standard

• Exception Payment Standard

• Bank Negara Policy and Standard

• No right answer

The domain pricing model used in a blind advertising network is _____.

• Cost per thousand (CPM)

• Cost per click (CPC)

• Cost per action (CPA)

• Click through rate (CTR)

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics

• Market segmentation

• Market manufacture

• Market suppliers

• Market independence

It is safe to assume that personal information will be secure with businesses, because security breaches of information systems are not common.

• True

• False

Which of the following is NOT one of the three basic components of a successful e-commerce model?

• content

• community

• capital

• commerce

Consumers prefer mobile commerce sites ________.

• that have many low price items on sale

• that are convenient and efficient to use

• that are linked to the consumers' banks

• that belong to traditional stores like Wal-mart or Best Buy

If consumer data is stolen from a business's computers, ________.

• the consumers have no recourse

• the federal government protects the consumers' interests

• the business will automatically compensate the affected customers

• the customers can file a class-action law suit against the business