SMS Week 4 QUIZ

How does 'Targeting Precise groups & Influencers' contribute to a successful Social Media Strategy?

• By increasing engagement and reach

• By reducing advertising costs

• By improving content quality

• By enhancing brand loyalty

What is the primary function of social media platforms?

Evaluate responses using AI:

OFF

The purpose of user profiles on social media platforms is to:

• connect with friends and family

• share personal information

• create a digital identity

• all of the above

The role of a news feed on social media platforms is to:

• provide users with updates and content from their connections and interests

• serve as a platform for advertising and promotions

• act as a personal blog for users to share their thoughts

• offer a space for private messaging between users

Linking with other social media platforms improves user engagement by:

• Increasing visibility and reach

• Decreasing user interaction

• Limiting content sharing

• Reducing brand awareness

Group 2: What types of content are most appealing to specific demographic groups on social media?

• Visual content like images and videos

• Text-based content like articles and blogs

• Interactive content like polls and quizzes

• All of the above

Group 3: Businesses/organizations can tailor their social media strategies to target specific demographic segments by:

• Using data analytics to understand audience preferences

• Posting random content regularly

• Ignoring audience feedback

• Focusing only on one social media platform

What types of questions should be covered in surveys?

• Multiple choice questions

• Open-ended questions

• Rating scale questions

• All of the above

Which of the following methods can uncover valuable qualitative data that may not emerge through quantitative methods alone?

• Surveys

• Interviews and Focus Groups

• Experiments

• Observations

Which of the following metrics can help identify characteristics and interests of the audience?

• Demographics

• Traffic sources

• Page views

• All of the above