HRDA XE: Sustainable Business

1. What is the main purpose of the Business Model Canvas?

• A) To visually outline and test a business model

• B) To generate inancial projections

• C) To plan marketing campaigns

• D) To fully replace a traditional business plan

2. 2. A startup launches a product without testing customer demand and struggles with low sales despite investing in marketing. What is the main issue?

• A) They skipped customer validation

• B) They didn’t spend enough on marketing

• C) They priced the product too high

• D) They didn’t raise enough money

3. Netflix’s statement, “Unlimited streaming anytime, anywhere,” represents which Business Model Canvas component?

• A) Key Resources

• B) Customer Segments

• C) Revenue Streams

• D) Value Proposition

4. How often should businesses update their Business Model Canvas?

• A) Once, when launching

• B) Only when financial issues arise

• C) Regularly—whenever market conditions or performance change

• D) Every 10 years

5. A startup struggles to communicate what makes its product unique. What is the best way to clarify its value proposition?

• A) Copy competitor strategies

• B) Reduce the price of the product

• C) Use AI-generated suggestions without validation

• D) Gather customer feedback and iterate