Persuasive Techniques in Advertising
Authored by Sarah Williams
English
7th Grade
CCSS covered
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Using the words of a celebrity or expert for increased credibility.
Testimonials
Bandwagon
Appeal to Prestige
Card Stacking/Glittering Generalities
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Appealing to the audience through rich, attractive people who are living the good life.
Appeal to Prestige
Card Stacking/Glittering Generalities
Plain Folks
Name Calling/Innuendo
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Connecting with the emotions (loyalty, pity, fear, love, peace, justice, etc.) of the audience.
Appeal to Prestige
Appeal to Emotions
Card Stacking/Glittering Generalities
Testimonials
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.8
CCSS.RI.8.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Name Calling
Putting down another brand, product, or candidate. Also known as “negative advertising” or “attack ads”.
This technique uses words that sound good but have little real meaning and/or no evidence to support them.
Using misleading information about the product to impress the buyer.This is often done by leaving out important facts or by comparing evidence in an unfair manner.
Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Glittering Generalities
Putting down another brand, product, or candidate. Also known as “negative advertising” or “attack ads”.
This technique uses words that sound good but have little real meaning and/or no evidence to support them.
Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”
The use of regular, everyday people with whom the viewer can identify.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Card stacking
The use of regular, everyday people with whom the viewer can identify.
Linking an unrelated person, character, image, or idea to a product in an attempt to transfer the feelings and/or trust from one to the other.
Using misleading information about the product to impress the buyer.This is often done by leaving out important facts or by comparing evidence in an unfair manner.
Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Bandwagon
Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”
The use of a celebrity or expert to influence the buyer.
Using cuteness, love, patriotism, fear or other feelings to create an emotional connection to the product.
Putting down another brand, product, or candidate. Also known as “negative advertising” or “attack ads”.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.8
CCSS.RI.8.5
CCSS.RI.8.8
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