Advertising Techniques
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•15 Qs
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Advertising Techniques
Quiz
•
English
•
7th Grade
•
Hard
+4
Standards-aligned
Sarah Williams
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.
Name Calling
Bandwagon
Transfer
Card Stacking
Tags
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.6.5
CCSS.RI.8.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Putting down another brand, product or candidate.
Bandwagon
Name Calling
Testimonial
Put Down
Tags
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.8.8
CCSS.RI.8.5
CCSS.RI.6.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.
Transfer
Glittering Generalities
Card Stacking
Appeal to Emotion
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.8
CCSS.RI.6.5
CCSS.RI.6.8
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The use of regular, everyday people with whom viewers can identify.
Bandwagon
Plain Folks
Testimonial
Transfer
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.6.8
CCSS.RI.8.8
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.
Appeal to emotion
Card Stacking
Transfer
Glittering Generalities
Tags
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.6.5
CCSS.RI.8.5
CCSS.RI.8.8
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."
Plain Folks
Bandwagon
Card Stacking
Testimonial
Tags
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.6.5
CCSS.RI.8.5
CCSS.RI.6.8
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The use of a celebrity or expert to influence the buyer.
Plain Folks
Testimonial
Glittering Generalities
Card Stacking
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.8
CCSS.RI.8.8
CCSS.RI.6.5
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