Persuasive Techniques in Advertising

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."

• Plain Folks 

• Bandwagon

• Card Stacking

• Testimonial

The use of a celebrity or expert to influence the buyer.

• Plain Folks

• Testimonial

• Glittering Generalities

• Card Stacking

Using many facts or facets of the product to impress the buyer.

• Card Stacking

• Appeal to Emotion

• Name Calling

• Glittering Generalities

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

• Testimonials

What Persuasive Technique is used in this ad?

• Card Stacking/Glittering Generalities

• Appeal to Prestige

• Plain Folks

• Appeal to Emotions

What Persuasive Technique is used in this ad?

• Testimonials

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

What Persuasive Technique is used in this ad?

• Appeal to Emotions

• Testimonials

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Plain Folks

• Bandwagon

• Appeal to Prestige

What Persuasive Technique is used in this ad?

• Appeal to Prestige

• Plain Folks

• Bandwagon

• Card Stacking/Glittering Generalities

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

• Plain Folks

• Testimonials