What is the definition of marketing according to Kotler & Armstrong?

Marketing Quiz

Quiz
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Other
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Professional Development
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Hard
Tatjana Loparski
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Selling products to customers
The process of identifying, creating, communicating, and delivering value to customers
Advertising products to increase brand awareness
Conducting surveys to understand consumer preferences
Answer explanation
According to Kotler & Armstrong, marketing is defined as the process of identifying, creating, communicating, and delivering value to customers, which encompasses more than just selling or advertising.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is NOT one of the five key functions of marketing?
Market Research
Pricing Strategy
Human Resources Management
Promotional Activities
Answer explanation
Human Resources Management is not one of the five key functions of marketing, which typically include Market Research, Pricing Strategy, and Promotional Activities.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which company uses market research to introduce new menu items, such as the McPlant burger?
Burger King
KFC
McDonald’s
Starbucks
Answer explanation
McDonald’s uses market research to develop new menu items like the McPlant burger, ensuring they meet customer preferences and trends, unlike the other options listed.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In which era did customer satisfaction become a priority in marketing?
Production Era
Sales Era
Marketing Concept Era
AI-Driven Marketing Era
Answer explanation
Customer satisfaction became a priority during the Marketing Concept Era, which emphasized understanding and meeting customer needs, contrasting with earlier eras focused on production and sales.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Netflix is an example of which marketing era?
Sales Era
Digital Marketing Era
AI-Driven Marketing Era
Production Era
Answer explanation
Netflix exemplifies the AI-Driven Marketing Era as it utilizes advanced algorithms and data analytics to personalize content recommendations, enhancing user engagement and satisfaction.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What was the key focus of marketing during the Sales Era?
Personalized customer experiences
Customer-first approach
Aggressive selling and promotion
Data analytics and automation
Answer explanation
During the Sales Era, the primary focus of marketing was on aggressive selling and promotion, emphasizing the need to push products onto consumers rather than understanding their needs or preferences.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following best describes advertising?
The process of building customer relationships
Communicating brand messages to customers
Convincing customers to buy products
Developing pricing strategies
Answer explanation
Advertising primarily involves communicating brand messages to customers, making them aware of products and services. While it can influence purchasing decisions, its core function is message delivery.
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