Paid for communication with potential customers about a product to encourage them to buy it. This is the definition of ______________.
Business project

Quiz
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Other
•
Professional Development
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Hard
Martina Gonzalez
Used 7+ times
FREE Resource
11 questions
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1.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Mark all the images that are persuasive advertising.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of these options isn't a possible aim of promotion?
To improve the company image
To increase sales
To introduce new products on the market
To ask consumers their opinion of a new product
4.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
___________: is where marketing activities aim to raise customer awareness of a product or a brand, generating sales and helping create brand loyalty.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of these pictures are examples of sales promotion?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising and sales promotion encourage new customers to try a product.
Is this statement true?
No
Yes
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
When deciding which type of promotion to use, you need to consider …
Mark all the correct options
The nature of the materials
The stage of the product life cycle
The nature of the product
The cultural issues involved in international marketing
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