Isabella is conducting a market research survey and collects data that is numerical and can be used for statistical analysis to identify trends and patterns. What type of data is Isabella collecting?
Research quiz

Quiz
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Other
•
Professional Development
•
Hard

Eleanor McManus
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qualitative data
Observational data
Quantitative data
Primary data
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
John manages an e-commerce website and notices that conversions have dropped even though website traffic has increased. What data analysis is most helpful for John to understand the cause?
Descriptive analytics
Diagnostic analytics
Predictive analytics
Prescriptive analytics
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mia is working for a marketing agency and needs to understand how customers perceive a new brand her team is launching. Which methodology is best for Mia to gather in-depth qualitative data about customer brand perceptions?
Large-scale online surveys
Focus groups and in-depth interviews
Analysing sales figures
Website analytics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Becky is running an online marketing campaign for her new product. Why are digital data sources (e.g., Google Analytics, social media insights) essential for her to evaluate the campaign's effectiveness?
They are free
They require no analysis
They provide real-time, measurable insights into online user behaviour
Google and Meta are trusted brands
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Chloe is working on a marketing campaign and needs to make strategic decisions. Why is it important for her to assimilate and analyse data from various sources to support her marketing activities?
It complicates the process
It helps avoid research expenditure
It provides a holistic view, revealing deeper insights and enabling informed decision-making
It is only necessary for large, global campaigns
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Matilda is conducting research for her new business idea. Which activity is NOT an example of primary research?
Industry reports
Focus groups
Surveys
Experiments
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Charlie is planning to launch a new product and wants to gather in-depth qualitative insights into potential customers' motivations, perceptions, and attitudes towards the product concept. Which primary research method would be most effective for Charlie to use?
Large-scale online surveys with closed-ended questions
Focus groups and one-on-one interviews
Analysis of competitor sales reports
Website analytics tracking user bounce rates.
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