Importance of Promotion in Marketing

What is the importance of promotion in marketing?

• It increases production costs.

• It is an important marketing function.

• It reduces the need for advertising.

• It focuses only on product quality.

What does the promotional mix refer to?

• A combination of product features.

• A blend of different promotional strategies.

• A mix of pricing strategies.

• A set of distribution channels.

Why must elements of the promotional mix be coordinated?

• To increase competition.

• To ensure consistent messaging.

• To reduce marketing costs.

• To focus on a single promotional method.

What is the difference between product and institutional promotion?

• Product promotion focuses on the brand, while institutional promotion focuses on the product.

• Product promotion is for services, while institutional promotion is for goods.

• Product promotion focuses on the product, while institutional promotion focuses on the brand.

• Product promotion is more expensive than institutional promotion.

What are students expected to identify regarding promotion media?

• Types and their historical development

• Types and their advantages and disadvantages

• Types and their cost implications

• Types and their global impact

What should students contrast in promotional mixes?

• Digital and traditional methods

• Push and pull policies

• Local and international strategies

• Short-term and long-term goals

Why is it important to have a promotional budget?

• To ensure consistent branding

• To measure the effectiveness of promotions

• To increase employee satisfaction

• To reduce production costs

What is an example of how promotion is used to reach target markets?

• Social media advertisements

• Word of mouth

• Personal letters

• Newspaper articles

What might make a commercial or YouTube ad stand out to a viewer?

• Its length

• Its creativity

• Its volume

• Its price

Have you ever tried a product that you've seen advertised on which platform?

• Social media

• Radio

• Billboards

• Magazines