Marketing Prep for the Final
Authored by Tabatha McLaine
Business
10th - 12th Grade
Used 1+ times
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
consumers who are open to new ideas, but only accept them after serious consideration
Innovators
Late majority
Early adapters
Laggards
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers who accept new technology quickly.
Early majority
Late majority
Innovators
Early adapters
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Individuals who are the last to purchase or accept new technology, if they accept the technology at all.
Late majority
Early adopters
Innovators
Laggards
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Second significant sector which is composed of nearly one-third of the population
Late majority
Early majority
Innovators
Laggards
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
First significant group of individuals since it is comprised of nearly one-third of the population.
Early majority
Late majority
Innovators
Early adopters
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Recommending a different product to satisfy the customer's resistance
Customer benefits
Resistance
Excuses
Objections
Substitution method
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Valid concerns, hesitations, doubts or other honest reasons for denying a purchase.
Customer benefits
Resistance
Excuses
Objections
Substitution method
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