Social Media Planning (Stukent Ch 12)

Social Media Planning (Stukent Ch 12)

9th - 12th Grade

36 Qs

quiz-placeholder

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Social Media Planning (Stukent Ch 12)

Social Media Planning (Stukent Ch 12)

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Taylor Robertson

FREE Resource

36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a social media marketing strategy?

To create casual and unplanned content

To engage with the audience without any goals

To organize and plan social media efforts to achieve specific objectives

To follow the trends without any strategy in mind

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to align campaign objectives with company goals?

It's not necessary; objectives can be independent of company goals

To confuse the audience with conflicting messages

To ensure that the campaign efforts contribute to the overall goals of the company

To limit the scope of the campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does S.M.A.R.T. stand for in the context of setting objectives?

Simple, Manageable, Achievable, Realistic, Timid

Strategic, Measurable, Assertive, Relevant, Time-bound

Specific, Measurable, Achievable, Relevant, Time-Bound

Strategic, Measurable, Achievable, Realistic, Timeless

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it essential to have a clear and specific message in social media marketing?

To confuse the audience and create intrigue

To save time and effort in crafting messages

To ensure the audience understands the purpose and value proposition

To mimic competitors' messages for consistency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of understanding your target audience's demographics and preferences?

It's not essential; social media platforms automatically target the right audience

To create generic content that appeals to a broad audience

To tailor messages and content to specific subsets of the audience for better resonance

To avoid engaging with the audience on social media platforms

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the recommended ratio for promotional content to other types of content on social media platforms?

100% promotional content

50% promotional content, 50% other content

75% other content, 25% promotional content

90% promotional content, 10% other content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of content that can be shared on social media platforms?

Blog posts

Customer testimonials

Business plans

Infographics

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