The Sales Funnel Technique Game - The AX

What is the first step in the sales funnel technique?

• Identify the occasion

• Suggest a product immediately

• Ask for their budget

• Offer a discount

A customer walks in and says, ‘I need a jacket.’ What should you ask first?

• "Is this for casual or formal wear?" (Occasion - Step 1)

• "This leather jacket is very trendy!"

• "What size do you wear?"

• "Would you like to see our discounts?"

What comes after the "Occasion" stage in the funnel?

• Sub-family (category of the product)

• Style

• Color

• Size

A customer says, "I need something for a business meeting." What’s the best response?

• "Would you prefer a suit or a blazer?" (Sub-Family - Step 2)

• "This navy blazer is on sale!"

• "What’s your size?"

• "Are you looking for something with leather?"

Why is it important to follow the funnel step by step?

• It helps the customer make a clear decision

• It forces them to buy more expensive items

• It saves time by skipping questions

• It ensures they leave quickly

A customer says, "I like this dress, but I'm not sure." What’s the best response?

• "Okay, let me know if you need help."

• "It’s on sale, so you should buy it now!"

• "Actually, this style would fit your body type perfectly!" (Style - Step 3)

• "Would you like to see something else instead?"

What stage of the funnel focuses on colors, patterns, or materials?

• Consideration

• Print/Material

• Style

• Awareness

A customer says, "I don’t know if this denim color suits me." What’s your response?

• "Maybe try a different material instead?"

• "This color complements your skin tone and goes well with neutral outfits." (Color - Step 4)

• "We have other jeans over here!"

• "Would you like to see our shoe collection?"

When should you ask about the customer's size?

• Right after asking about the occasion

• As soon as they walk in

• At the end, after they’ve chosen the style and material

• After asking about price preferences

A customer has selected a product but seems hesitant. What’s the best final step?

• "This is the right size for you—would you like to try it on?" (Closing - Step 5)

• "Are you sure you don’t want something else?"

• "Okay, let me know if you need help."

• "We have cheaper options available too!"