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Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Mingwei Guo

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

Demographics are ______.

Attitudes and behaviors of the target consumer

The voice of the customer

Statistics that describe target consumers’ attributes

Data collected from opinion research

2.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

Dow Jones Industrial Average

INDEXDJX: .DJI


Closed yesterday at

44100+

40000+

45000+

44500+

3.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

Who is your instructor for the course?

Mingwei Go

Miguel Gao

Mingwei Guo

Mingweu Gou

4.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

Who owns TikTok as of now?

Elon Musk

Government

Bytedance

Meta

5.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

True or False: If the cost of the research effort exceeds the estimated benefit of the decision, research is most likely warranted.

T

F

6.

MULTIPLE SELECT QUESTION

20 sec • 20 pts

Two Biggest obstacles in Market Research are

Time

Client

Money

Politics

7.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

Who conducts market research?

On-staff research experts

A mix of on-staff and external resources

An external research firm

All of these

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