Jan 23 Quiz

Demographics are ______.

• Attitudes and behaviors of the target consumer

• The voice of the customer

• Statistics that describe target consumers’ attributes

• Data collected from opinion research

Dow Jones Industrial Average

INDEXDJX: .DJI

Closed yesterday at

• 44100+

• 40000+

• 45000+

• 44500+

Who is your instructor for the course?

• Mingwei Go

• Miguel Gao

• Mingwei Guo

• Mingweu Gou

Who owns TikTok as of now?

• Elon Musk

• Government

• Bytedance

• Meta

True or False: If the cost of the research effort exceeds the estimated benefit of the decision, research is most likely warranted.

• T

• F

Two Biggest obstacles in Market Research are

• Time

• Client

• Money

• Politics

Who conducts market research?

• On-staff research experts

• A mix of on-staff and external resources

• An external research firm

• All of these

What is the main purpose of market research for a business?

• To understand the competition

• To set prices for products

• To identify potential customers

• All of the above

Answer explanation

Better make sure your business idea is going to work. It's all about the planning. Research, research and even more research

The majority of Snapchat users are ________.

• Male

• Female

What term did Einstein use to describe quantum entanglement?

• Strange Attraction

• Cosmic Connection

• Spooky Action at a Distance

• Quantum Jumping