AIDA - Gymshark Video

What should happen to the number of customer's purchasing your product if you apply the AIDA model correctly

• Increase

• Decrease

• Stay the same

• Increase then Decrease

What does the acronym AIDA stand for?

• Attention, Interest, Desire, Apples

• Attention, Income, Desire, Action

• Attention, Interest, Desert, Action

• Attention, Interest, Desire, Action

What is the objective of "Attention"

• to make a sale

• to get as many people as possible to see your brand

• to win awards for advertising

• to use every element of the promotion mix

Why does the AIDA funnel become narrower?

• It doesn't - it gets bigger

• It doesn't - it stays the same size

• Not all people who know about your product will move to the next stage

• Because I do not want to make a lot of sales

How do you gain interest?

• understand the wants and needs of your target market, and focus their attention on how your product meets their wants and needs

• make the product as cheap as possible

• Spend as much on advertising as possible

• Use online selling for every product

According to the video, many decisions to purchase a product are based on

• hard nosed decisions - which is cheapest?

• what day of the week is it?

• emotions such as nostalgia, love and fear

• what is the quickest thing for me to do?

A business can encourage customers to buy the product by telling them that

• they have 6 months to make a decision

• the offer will end today

• there are millions of items in stock

• very few people are buying the product

Gymshark gains the attention of its customers by using ? ads

Gymshark uses well known ? to gain their target customers interest

What do Gymshark call the influencers they use?