Promotion

Which of the following is not an example of below-the-line promotion?

• Non-digital billboards

• Free samples

• Public relations

• Aftersales services

A college student goes door to door selling children’s books. This is an example of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

What is the spread of information about a business, its brands and its goods and services from one Internet user to others?

• Sponsorship

• Guerrilla marketing

• Personal marketing

• Viral marketing

What does AIDA stand for?

• Attraction - Interest - Desire - Action

• Attraction - Innovation - Desire - Action

• Attention - Interest - Desire - Action

• Attention - Interest - Desire - Action

What is the promotion of products in retail outlets where customers can buy the goods?

Is "Advertising" similar to "Promotion"?

• Yes

• No

Why businesses use Social Network Marketing?

• The potential reach is much greater and faster due to internet technologies, and remains highly cost-effective for the business.

• Creating marketing content that attracts attention and encourages people to share this using their own electronic methods, such as social networks, web sites, blogs, instant messaging and news feeds.

• Businesses have no control over what is written or shared about their brands, products or services, i.e. negative publicity

• Helps to build trust as the marketing message comes from a trusted, third-party source rather than from a commercial marketer

Coupons, contests, rebates, free samples, displays, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

The Promotion Mix is used to:

• design a product
• tell people about what you are selling
• conduct a transaction

Reward systems used to encourage customers to make repurchases, such as price discounts or free gifts for members: Customer ________ schemes