A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.
Marketing Lesson 4-1 Vocabulary Terms

Quiz
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Business
•
9th - 12th Grade
•
Medium

Steven Wills
Used 1+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising
Direct Marketing
Personal Selling
Primary Product Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A form of promotion where a business communicates directly, but not in-person, with their target customers.
Promotion
Primary Product Promotion
Personal Selling
Direct Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promotion of a business or organization as a whole, highlighting its social responsibility or public relations, and its patronage.
Product Promotion
Institutional (or Corporate) Promotion
Personal Selling
Primary Product Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service or idea, so that they might purchase it or buy-in.
Promotion
Promotional Mix
Personal Selling
Primary Product Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Intends to increase demand of an entire class of products or services.
Primary Product Promotion
Product Promotion
Promotion
Promotional Mix
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The sharing of information about a product, service, or brand to customers with the hopes of generating sales.
Promotion
Promotional Mix
Product Promotion
Public Relations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Informing potential customers that a product or service exists, and the result they should expect from using it.
Sales Promotions
Promotion
Promotional Mix
Public Relations
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