PR_w2 Quiz

Which theory focuses on how connected parts of an organization work together and interact with the environment?

• Agenda-Setting Theory

• Systems Theory

• Critical Theory

• Communication Theory

Which theory argues that public relations often benefits corporations more than the public?

• Critical Theory

• Rhetorical Perspective

• Systems Theory

• Relationship Management

What is the key feature of Communication Theory in PR?

• One-way flow of factual information.

• Continuous two-way interpretation of messages.

• Using media to influence public opinion.

• Managing power dynamics in relationships.

The Rhetorical Perspective focuses on:

• How PR strategies are implemented in systems.

• The use of communication to persuade and build strong relationships.

• How media selects topics for public discussion.

• Balancing power between organizations and the public.

Agenda-Setting Theory explains:

• How organizations adapt to feedback.

• The media's role in shaping public opinion by deciding what is important.

• The importance of transparency in relationships.

• How symbols create shared meaning in PR campaigns.

Which theory emphasizes the importance of building strong, long-term relationships with stakeholders?

• Rhetorical Perspective

• Communication Theory

• Relationship Management

• Systems Theory

A retail company faces backlash after a controversial ad campaign. Their PR team gathers customer feedback through social media and adjusts their messaging to address concerns. Which theory does this scenario demonstrate?

• Critical Theory.

• Systems Theory.

• Agenda-Setting Theory.

• Rhetorical Perspective.

A charity partners with media outlets to highlight stories about hunger in low-income communities, increasing donations and policy focus. Which theory best explains this strategy?

• Rhetorical Perspective.

• Agenda-Setting Theory.

• Communication Theory.

• Systems Theory.

Which two theories most emphasize dialogue and mutual understanding in public relations?

• Critical Theory and Agenda-Setting Theory.

• Systems Theory and Communication Theory.

• Rhetorical Perspective and Critical Theory.

• Communication Theory and Agenda-Setting Theory.

Which of the following actions aligns with Relationship Management Theory?

• Conducting a public awareness campaign without follow-up.

• Building ongoing trust and communication with a key stakeholder group.

• Running a social media contest to gain immediate attention.

• Launching a media campaign focused solely on product features.