Marketing Goods vs Services & Effective Communication

What is the primary difference between goods and services?

• Goods are intangible, while services are tangible.

• Goods can be stored, while services cannot.

• Goods require customer presence, while services do not.

• Goods are experiential, while services are physical.

Which of the following is an example of a service?

• A smartphone

• A haircut

• A luxury watch

• A sports drink

What does intangibility mean in the context of services?

• Services cannot be touched or physically owned.

• Services cannot be delivered to customers.

• Services are always lower in quality.

• Services are easier to evaluate than goods.

Which challenge is unique to marketing services?

• Pricing the product competitively

• Difficulty in showcasing benefits visually

• Setting up distribution channels

• Reducing production costs

Which is an example of verbal communication in marketing?

• A social media post announcing a sale

• The tone of a customer service agent

• A smiling staff member at a store

• A bold ad design for a product

How can companies overcome the challenge of variability in service quality?

• Use bold visuals in advertising.

• Train staff and standardize processes.

• Offer steep discounts on services.

• Increase production to meet demand.

What is a factor to consider when choosing a communication channel?

• The size of the product being marketed

• The preferences of the target audience

• The number of competitors in the market

• The durability of the product or service

Which communication channel is most suitable for a fitness class?

• Television commercials

• Social media promotion

• Door-to-door flyers

• Magazine ads

In the Starbucks case study, which nonverbal communication element was used effectively?

• Personalized emails with offers

• Mobile app notifications

• Visuals showing happy customers enjoying coffee

• Detailed descriptions of menu items

What is an effective way to manage the perishability of services?

• Develop new product features.

• Train staff to improve customer service.

• Offer promotions during low-demand periods.

• Increase inventory to meet future demand.