Which of the following is the BEST definition of market research?
Market Research (YR 10)

Quiz
•
Business
•
10th Grade
•
Hard
Emma Osborne
Used 11+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Process of gathering information about customers wants and needs
Finding what competitors charge
Finding out what competitors have on their website
Reading newspaper reports about the economy
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT true about primary research?
Includes questionnaires and interviews
Is carried for the specific business
It is cheap to carry out
It can include closed, option or open questions
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT true about secondary research?
It involves qualitative and quantitative data
It takes a long time to gather and analyse
It includes looking at competitors online
It is cheaper than primary research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would be considered an option question?
Do you like cake? YES or NO
Rate your view of the service out of 10
(1 is poor - 10 is excellent)
How did you find your visit here today?
Are you a UK taxpayer? YES or NO
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the following would be benefits of open questions?
You gather in depth opinions
Respondents can tell you what they really think
Summarising key findings can be challenging
Data analysis would take longer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a method of primary research?
Interview
Focus group
Observation
Online research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a method of secondary research?
Online research
Interviews
Market reports
Newspaper articles
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