Target Marketing Process Quiz

What is an example of Geographic Segmentation?

• Targeting high-income individuals

• Promoting colder drinks in warmer climates

• Focusing on eco-conscious consumers

• Offering different collections for teenagers

What does Behavioral Segmentation focus on?

• Age and income

• Purchasing behavior

• Geographic location

• Psychographic traits

After segmentation, what is the next step in the Target Marketing Process?

• Positioning

• Advertising

• Targeting

• Selling

What is Undifferentiated Targeting?

• Offering different products to different segments

• Focusing on a niche market

• Offering the same product to all customers

• Targeting eco-conscious consumers

Which company is given as an example of Differentiated Targeting?

• Coca-Cola

• Tesla

• H&M

• Apple

What is the final step in the Target Marketing Process?

• Segmentation

• Targeting

• Positioning

• Advertising

What does Positioning involve?

• Dividing the market into segments

• Developing a unique image for a product

• Offering the same product to all customers

• Focusing on purchasing behavior

Which segmentation type might target frequent buyers?

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

• Psychographic Segmentation

What does Demographic Segmentation consider?

• Climate and region

• Age and income

• Buying habits

• Lifestyle and values

What is the main focus of Volvo's brand positioning?

• Energy and excitement

• Safety and family features

• Low prices

• Celebrity endorsements