DM Quiz

What is the primary feature of AI in customer segmentation?

• Generic demographic segmentation

• Hyper-personalized behavioral insights

• Broad static categories

• Reactive audience categorization

Which platform uses AI for product recommendations?

• Facebook

• Amazon

• LinkedIn

• Twitter

What is the purpose of predictive analytics in digital marketing?

• To forecast customer behavior and market trends

• To simplify manual analysis
  

• To adjust pricing strategies
  

• To create static customer profiles

Which industry is known for using AI-powered dynamic pricing?

• Healthcare

• Real estate agencies

• Retail banks
  

• Airlines and ride-hailing services

AI in advertising automates tasks that were once time-consuming. Which of these tasks is now commonly handled by AI?

• Long-term survey-based audience analysis

• One-on-one customer calls
  

• Real-time ad placement and optimization

• Crafting static, non-personalized content

One of the significant benefits of AI in ROI optimization is resource allocation. How does this work?

• By automating customer responses in static environments

• By tracking campaign budgets and dynamically reallocating funds for better outcomes

• By limiting ad spend to only high-cost channels

• By focusing solely on customer retention without new acquisitions
  

41. Which aspect of AI-based content creation makes it stand out in digital marketing?
    

• 41. Automating content generation while optimizing for engagement metrics
      

• 41. Generating human-like messages without needing data insights

• 41. Creating non-dynamic templates for diverse audiences
      

• 41. Replacing human creativity entirely in all campaigns
      

Programmatic advertising relies heavily on AI algorithms. Which of the following describes its impact?

• Ad placements occur only on static media channels like print and TV.
  

• It simplifies campaign analysis by avoiding real-time bidding.

• Advertisers need to manually select the best audiences for campaigns.
  

• Ads are dynamically targeted to precise audiences based on behavioural data.

Dynamic, AI-driven product recommendations are widely adopted. However, how might this unintentionally harm customer trust?

• Focusing only on frequently purchased items instead of diverse interests

• Recommending irrelevant products due to limited dataset scaling

• Creating a feedback loop where customer preferences are overly reinforced, reducing discovery

• Promoting items that reflect manipulative pricing strategies

How does AI enhance the effectiveness of email marketing campaigns?

• By limiting the frequency of emails sent

• By personalizing content based on user behavior and preferences

• By sending generic messages to all subscribers

• By focusing solely on promotional content