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HEM Chapter 1

Authored by George Ng

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Professional Development

Used 11+ times

HEM Chapter 1
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the correct definition of the term "sale"?

An exchange of goods and services for money

An exchange of goods and services for other goods and services

An exchange of goods for services

An exchange of services for goods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many Core Marketing Concepts are introduced in Chapter 1?

2

3

4

5

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Products are tangible. True or False?

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are tangible. True or False?

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"The higher the price of a product or service, the less people will demand for that."


Which Core Marketing Concept does this fall under?

Needs and Wants

Demand and Supply

Products and Services

Value, Satisfaction and Quality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A chef preparing meals in the kitchen of a restaurant is considered as a type of ______________ .

Customer Service

Unseen Service

Back-end Service

Front-end Service

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________ can be seen as primarily a combination of quality, service and price (QSP).

Satisfaction

Quality

All of the above

Value

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