ENTR 302: Chapter 16

What is a pitch deck?

• a marketing tool for getting information

• another term for elevator speech

• a survey designed specifically for social media

• a type of presentation of varying lengths

Which is true about elevator pitches?

• They should be detailed and elaborate.

• They should be concise and to the point.

• They follow one distinct format.

• They should always include a pitch deck.

While giving a pitch, an entrepreneur begins by saying, “Once upon a time, consumers relied on carrying multiple electronic devices to organize their lives and stay in touch with loved ones.” Which type of pitch is this entrepreneur likely giving?

• 3-minute rocket pitch

• pocket pitch

• Pixar pitch

• 1-minute elevator pitch

How many parts are there in the Pixar Pitch?

• three

• four

• five

• six

The company purpose and description should be ______.

• included in the pitch deck, perhaps even as early as slide 2

• private, as competition might take the opportunity away

• included in slide 1 and should be the main focus of the pitch deck

• spoken, not in the pitch deck

Which planning document describes the startup’s critical risks, including market, customer, and financial risks; competitor retaliation; and contingency plans?

• business plan

• business brief

• feasibility study

• pitch deck

What is traction?

• All the work you’ve done to date to build your venture.

• The “hook” you use to successfully attract investors.

• The moment in your pitch when you know the audience is on your side.

• The first time you realize your pitch deck is effective.

An entrepreneur is crafting a pitch to people who may become partners in their new venture. This is the longest and most detailed pitch they have crafted to date. Which type of pitch is this an example of?

• elevator pitch

• rocket pitch

• pocket pitch

• investor pitch

A pitch deck should answer the question in his pitch deck “What is the problem or need?”

• True

• False

Maci, after conducting research, has information about the size and extent of the market for her product now and in the future. She should include this in her pitch deck.

• True

• False