market research

How many steps does a market research process have

• 5

• 3

• 6

• 8

what is the first step in market research process?

• analyse data

• collect data

• define the problem

• take action

list the steps for marketing research process in order

which of the following is a qualitative research method?

• surveys

• experiments

• statistical analysis

• focus groups

secondary data is always more reliable than primary data

• true

• false

focus groups are a form of qualitative research?

• true

• false

you're launching a new energy drink, which type of market research would u use to understand customer preferences?

• focus groups

• online surveys

• in-store observations

• all the above

which of the following is an example of secondary research?

• conducting interviews

• observerving customer behaviour

• adminstrig surveys

• reading a market trend report

what is a key advantage of primary market research?

• it is less expensive than secondary research

• it provides specific data tailored to ur needs

• it is faster to conduct than secondary research

• eliminates the need for analysis

which of the following is a limitation of secondary research?

• time consuming to collect

• may not be specific to ur research objectives

• requires specialised tools to analyse

• difficult to reach participants