Chapter 5: Digital and Social Media Marketing

A digital and social media marketing plan is important because it…

• Eliminates the needs for the social media marketing planning cycle.

• Guides the organisation's strategic and operational direction.

• Cannot be used for traditional marketing as well.

• Limits how much time a person spends using social media.

• Promotes products and services through traditional channels

Which of the following applies to digital marketing strategy implementation…

• Successful digital strategies do 'just happen'

• Realisation of digital marketing strategy only depends on the financial budget allocation

• Good campaign project management is closely related to success of digital and social media strategy implementation

• Not every digital marketing campaign is a project and therefore these do not require project management skills

• Failing to plan is planning to fail does not apply to digital marketing

Which of the following is the leading digital function in an organisation that aims for customer centricity

• Finance

• People

• Marketing

• Production

• Operations

Which of the following does not directly affect the digital marketer

• 24/7 culture of online activities

• Staff burnout and staff turnover

• Poor business operations

• Around the clock customer communication

• Speed of response and customer requirements

Which of these is NOT a tool used for integrated digital channel management options?

• Sprout Social

• Hootsuite

• HubSpot

• Baidu index

• Pardot

Which of the following is not a process in project management

• Communication protocols

• Update meetings with internal stakeholders

• Making random decisions and disregarding what data says

• Update meetings with external stakeholders

• Gantt Charts planning

Which of these is a project management methodology?

• Spreadsheets for tracking campaign activities

• Analytics packages for digital activities implementation and measurement

• Gantt Charts creation

• Critical path identification

• PRINCE2

Creating and curating content via digital channels does not require the knowledge/skills of…

• Product life cycle

• Good copywriting

• Customer Journey

• Java coding

• Product seasonality

Which of the following represents the action learning stages of project management?

• Planning, organising, leading, controlling

• Preparing, implementing, observing, improving

• Marketing, people, finance, production, operations

• Scope, quality, cost, time

• Planning, acting, observing, reflecting

The Digital Project Triangle consists of…

• Scope, quality, cost, time

• Aim, quality, resources, effect

• Scope, quality, resources, time

• Aim, quality, resources, effect

• Who, what, where, when, why