Public Relations Quiz

What is the primary goal of Public Relations (PR)?

• To increase sales

• To conduct market research

• To create and maintain a positive image

• To manage financial investments

Who is considered one of the pioneers of modern PR?

• Ivy Lee

• Edward Bernays

• Julius Caesar

• Martin Luther King Jr.

What model of PR focuses on generating attention and hype?

• Public Information Model

• Press Agentry/Publicity Model

• Two-Way Symmetrical Model

• Two-Way Asymmetrical Model

Which of the following is a key ethical principle in PR?

• Transparency

• Manipulation

• Secrecy

• Deception

What does the Excellence Theory emphasize in PR?

• Asymmetrical communication

• Symmetrical communication

• Press releases only

• One-way communication

What is the role of PR in crisis management?

• To ignore the crisis

• To manage communication during emergencies

• To create more crises

• To increase sales

Which of the following is a key component of the Shannon-Weaver Model?

• All of the above

• Encoder

• Sender

• Receiver

What is the focus of the Two-Way Asymmetrical Model?

• Transparency

• Mutual understanding

• Feedback from the audience

• Persuading the public

What is a significant legal consideration in PR?

• Employee benefits

• Sales tax

• Defamation law

• Market competition

What does accountability in PR involve?

• Avoiding communication

• Blaming others

• Taking responsibility for actions

• Ignoring mistakes