ETEEAP - POM

ETEEAP - POM

University

12 Qs

quiz-placeholder

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ETEEAP - POM

ETEEAP - POM

Assessment

Quiz

Other

University

Hard

Created by

Hazel Cabuenas

FREE Resource

12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Marketing is only about selling products and services.

AGREE

DISAGREE

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The ultimate goal of marketing is to satisfy customer needs and wants profitably.

AGREE

DISAGREE

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The marketing mix consists of Product, Price, Place, and Promotion.

AGREE

DISAGREE

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Marketing efforts are only directed toward consumers and not businesses.

AGREE

DISAGREE

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Segmentation divides a market based on factors like demographics, behavior, or needs.

AGREE

DISAGREE

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Targeting refers to choosing one or more market segments to focus marketing efforts.

AGREE

DISAGREE

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Positioning involves defining how a brand is perceived by customers in comparison to competitors

AGREE

DISAGREE

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