Quiz: 2.1 - Customer Segmentation and Empathy Map

What is a main objective mentioned in the slides?

• Develop financial plans

• Employ empathy to create customer personas

• Design product prototypes

• Conduct market research

What should customer segments be aligned to?

• A marketing strategy

• A relevant Value Proposition

• A financial goal

• A product design

Which skill is emphasized for creating customer personas?

• Creativity

• Empathy

• Technical skills

• Leadership

What is the main theme of the objectives listed?

• Product development

• Customer segmentation and alignment

• Financial planning

• Marketing strategies

Who is considered a consumer?

• A person who sells goods

• A person who purchases goods

• A person who uses goods

• A person who produces goods

What is the difference between a customer and a consumer?

• A customer uses goods, a consumer purchases them

• A customer purchases goods, a consumer uses them

• A customer sells goods, a consumer buys them

• A customer produces goods, a consumer sells them

What is the intended outcome of creating/using empathy maps?

• To create customer personas

• To develop financial plans

• To design products

• To conduct market research

In a business context, who is the consumer?

• The person who sells the product

• The person who buys the product

• The person who uses the product

• The person who manufactures the product

Which of the following roles does a customer fulfill?

• Using goods

• Selling goods

• Purchasing goods

• Producing goods

What is customer segmentation?

• The process of dividing an audience into smaller groups based on similar characteristics

• The process of merging different audiences into one large group

• The process of creating new products for different audiences

• The process of eliminating certain audience groups