Product Life Cycle Post Assessment

First Name

Last Name

All products and services go through ___ stages in their life cycle.

• 1
• 2
• 3
• 4

The stage of the product life cycle when sales are increasing and marketing professionals are focused on brand differentiation is the __________ stage.

• Introduction
• Growth
• Maturity

When building a brand identity, marketing professionals use a short phrase that captures the essence of the brand. This is called the brand's ___________.

• logo
• typography
• tagline
• color palette

True or False: During the Decline stage of the product life cycle, the only option for marketing professionals is to discontinue the product/service.

• True
• False

A brand's value proposition is what ___________________.

• makes the brand different from its competitors.
• creates consistency though all marketing channels.
• defines the brand's mission.

A landline telephone is an example of a product that is in the __________ stage of the product life cycle.

• Introduction
• Growth
• Maturity
• Decline

__________ is the process of creating a unique identity for a product to differentiate it from the competitors.

• Differentiation
• Trademarking
• Branding

The stage of the product life cycle when sales are low but costs are high and marketing professionals are focused on brand awareness is the __________ stage.

• Introduction
• Growth
• Maturity