What is the purpose of marketing research?
Marketing Ch. 6 Test (Burrow)

Quiz
•
Business
•
9th - 12th Grade
•
Medium

Brandi Workman
Used 1+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To create advertisements for products
To inform an organization about specific marketing problems or opportunities
To design the packaging of products
To recruit new employees for the marketing department
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a focus group?
A structured survey conducted by a company to gather statistical data
A large group meeting to discuss product launches
A study where a small group of people are interviewed often informally to observe interaction when exposed to an idea or concept
A team of company executives reviewing marketing strategies
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Pieces of information collected directly by an individual or organization.
Databa
Focus
Primary Data
Social Trend
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A group that includes a cross section of the entire population that is targeted.
Marketing research
Data
Secondary data
Representative sampling
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of Marketing Research?
To know competitors strengths and weaknesses
To know the best distribution strategy
To make informed marketing decisions
To understand customer needs and preferences.
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