Marketing Ch. 6 Test (Burrow)

What is the purpose of marketing research?

• To create advertisements for products

• To inform an organization about specific marketing problems or opportunities

• To design the packaging of products

• To recruit new employees for the marketing department

What is a focus group?

• A structured survey conducted by a company to gather statistical data

• A large group meeting to discuss product launches

• A study where a small group of people are interviewed often informally to observe interaction when exposed to an idea or concept

• A team of company executives reviewing marketing strategies

This is simply a collection of related information about a specific topic.

• database
• data group
• data key
• databomb

Pieces of information collected directly by an individual or organization.

• Databa

• Focus

• Primary Data

• Social Trend

A group that includes a cross section of the entire population that is targeted.

• Marketing research

• Data

• Secondary data

• Representative sampling

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

• Market research

• Primary data

• Variable

• Secondary data

What is the main purpose of Marketing Research?

• To know competitors strengths and weaknesses

• To know the best distribution strategy

• To make informed marketing decisions

• To understand customer needs and preferences.

The information that can be accessed quickly and cheaply by the marketing manager is

• Marketing intelligence.

• Marketing research.

• Supplier's profile.

• Internal database.

Large databases collect massive amounts of __________ from a variety of sources

• Data

• Information

• Profit

• Details

In a process called data mining, computer algorithms search for ______________ in the data.

• Details

• Patterns

• Information

• Method