EOPA Review

 Marketing Information Management also known as…

• 1. Channel Management

• 1. Marketing Research

• 1. Promotion

• 1. Marketing

1. Who Uses Marketing Research?

• 1. Target market

• 1. Customers 

• Small Companies

• 1. Everyone   

1. What is Marketing Information?

• Analyzing Information

• Gathering Information

• 1. Storing Information

• 1. All of the above

Which of the following is not attitude research?

• Brand awareness

• Telephone interviews

• Opinion polls

• Mail surveys

1. Marketing research can be used to understand current markets.

• 1. True

•  False

1. Which of the following is not a source for a Consumer Database?

• 1. Charity Donation Forms

• 1. Application Forms 

• 1. Buying Behavior

• 1. Product Warranty Cards

1. Which of the following is a type of data?

• 1. Marketing performance 

• Competitor's records

• 1. Non-profit organizations

• 1. Marketing research 

How Is Marketing Research Used?

• 1. By determining buying cycles

• By helping customers decide on purchases

• 1. Promoting repeat business

• 1. Ensuring customer satisfaction

1. What are trends in marketing research? (select all that apply)

• 1. Product quality and customer satisfaction

• 1. Use of internal and external information

• Application forms

• Credit application forms

1.  What does Marketing Research do for a company?

• Helps Increase sales and profit

• Identifies potential buyers

• 1. Understand current markets 

• 1. All the above